Marketing Your Business - Understanding Your Customer

• Note: We will email you the Zoom webinar link at least one day before the webinar. Be sure to register to attend at least one day before.

Understanding who your ideal customer is and where they live and work are key components for successful marketing campaigns. This knowledge helps you create the right messages for the right online platforms to attract your ideal customer’s attention and encourage them to take action.

What You’ll Learn:

• Learn how to create a detailed description of their ideal customer
• Understand what areas to consider when creating a marketing plan
• Knowing what’s behind the BRAND – it’s more than a logo
• Defining your positioning in the marketplace
• Knowing what your customer is buying – it’s not the product or service!
• Considering WHY your customer chooses you over your competitor *Knowing how where they live and work affects your marketing strategies and how they find you

Topics We’ll Cover:

• How marketing differs from sales
• Marketing areas to consider when creating a marketing plan
• What’s behind the BRAND
• Who, What, Why, Where, and How to reach your target audience

Audience: Solo proprietors, small business owners, graphic designers and artists, writers, digital marketers, anyone who is curious about how to use artificial intelligence tools.