Beyond Social Media: A Business Owner's Guide to a Strong Online Presence

Social media is powerful — but it shouldn’t be your entire marketing strategy. If you’re a small business owner relying heavily on social platforms to reach customers, this webinar will show you how to build a more stable, strategic, and profitable online presence that you actually control. Objectives (What will participants know and/or be able to do after attending): What You’ll Learn: · Understand why social media alone is not a complete marketing strategy · Identify the essential components of a strong online marketing foundation · Know how email marketing builds long-term customer relationships and repeat sales · Recognize the role of landing pages and clear calls to action in driving conversions · Understand when and how online advertising can amplify your results · Walk away with a simple framework to strengthen your digital presence immediately Topics We’ll Cover: · Building a marketing ecosystem you own and control · Email marketing fundamentals for small businesses · Creating effective landing pages that convert · Crafting clear, compelling calls to action · Using paid online ads strategically (without wasting money) · Connecting it all into one cohesive system About the speaker: Jeri Denniston is the Chief Marketing Strategist in the strategic management coaching and training firm she shares with her husband. Most recently, she was a Certified Small Business Advisor for the Maricopa SBDC after serving as the Director of the Yavapai College Small Business Development Center in Prescott, AZ, for 4 years. She brings more than 35 years of experience in strategic management, business planning, and digital and social media marketing in a variety of industries, from small businesses to Fortune 100 enterprises. Jeri holds certifications in strategic management, the LivePlan business planning tool, Nav credit, and is a Constant Contact Certified Partner and Authorized Local Expert. An author of several articles and eBooks on social media planning, strategic planning, and digital marketing, she taught social media and internet marketing for 10 years, and presents many webinars on marketing, business planning, and strategy. Jeri holds a Masters in International Management from Thunderbird School of Global Management at Arizona State University and a BA in Spanish from Chapman University in California with high proficiency in business-level Spanish. Additionally, she co-founded the non-profit organization, ArtsBusXpress in 2002, and has served on numerous non-profit boards.

Speaker(s): Jeri Denniston

Co-Sponsor(s): Mohave College

Fee: No Cost