Turn Marketing Strategy into Campaigns That Actually Connect
In this webinar, McKenzie Cassens will show you how to translate core marketing principles into impactful, real-world campaigns you can put to work right away. You’ll explore how successful brands connect with their audiences across both digital and traditional channels without losing authenticity along the way.
You’ll learn how to:
- Identify and understand your target audience using practical audience-insight tools
- Craft clear, compelling messaging that aligns with your brand and goals
- Turn marketing strategy into cohesive, effective campaigns
- Build authentic engagement across digital and traditional marketing channels
- Apply proven marketing concepts through hands-on, real-world examples
Whether you’re building your first marketing plan or refining existing campaigns, this workshop will help you move from theory to action with confidence.
Speaker(s): McKenzie Cassens – Assistant Professor of Practice in Marketing, Northern Arizona University, is known for bringing real-world insight, energy, and hands-on learning into the classroom. With a background in strategic communication and global experience, she helps students and professionals confidently apply marketing concepts in practical settings. She is a recipient of NAU’s President’s Achievement Award for her leadership and contributions to student success.
Co-Sponsor(s): Coconino SBDC
Fee: No Cost