Search Engine Optimization Demystified: Simple Strategies for Online Success

Ready to boost your online presence and get found by the right people? Join us for an engaging, practical SEO workshop where we'll break down what search engine optimization really means without the tech jargon. You'll learn exactly how to make your website more visible, connect with your ideal clients, and use simple tools and strategies that actually work. Whether you're brand-new to SEO or want to sharpen what you're already doing, this class will give you clear, actionable takeaways you can apply right away. This is a perfect class for business owners that already have a website or not, as we talk about general online strategies as well.

You'll learn:

• what SEO really is and how it shapes your website's visibility on Google and beyond.

• the difference between on-page and off-page tactics and how they both play a role in your online presence.

• why identifying your ideal clients is an integral step in the process.

• practical improvement tips you can apply right away, without needing a tech expert.

• what every page MUST have on it to rank well (making sure your website's structure is set up correctly).

• how to set realistic SEO expectations.

• how to use AI and other free tools to help you along the way.