Grow Smart Series: Industry Research & Market Due Diligence

Grow Smart Series: Industry Research & Market Due Diligence

Program Details

• Date: Tuesday, April 14, 2026 (In-Person)
• Time: 5:45 pm and ends at 7 pm
• No-Fee

Location

Maricopa SBDC Office
GateWay Community College
108 N 40th Street, South Building
Phoenix, AZ 85034
Park in Lot #4

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This advanced workshop is for small business owners exploring new marketing strategies, seeking growth opportunities, and SBA loan applicants requiring market validation, with essential skills and practical tools for conducting effective industry research and competitive analysis. Participants will learn systematic approaches to understanding their target market, evaluating competition, and making data-driven business decisions.

Program Objective: By the end of the session, attendees will be prepared to clearly articulate their target market, identify and assess key competitors, and develop an actionable plan to continue their own market and competitive research with ongoing SBDC support.

What you will learn

• Understand the critical importance of market research in business planning and decision-making
• Identify and categorize different types of competitors in their market
• Utilize free and low-cost research tools effectively

Small business owners exploring new marketing, seeking growth opportunities, and SBA loan applicants.

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Facilitator: Nancy Sanders, Center Director