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Understand how email automation improves efficiency and engagement as a pillar of your marketing strategies. Key components include mapping out the customer journey and touchpoints for automation, setting objectives for each email in the workflow, identifying trigger events, writing effective automated emails, and much more. Every webinar participant will receive a workbook to help plan and create email automation workflows for any occasion.

Objectives (What will participants know and/or be able to do after attending): By the end of this session, you will understand how to create email automation workflows designed to reach and attract your ideal customers as they go through their customer journey from awareness to purchase. You will use the workbook to map out workflows for various automation campaigns, such as welcome campaigns, abandoned cart reminders, event registration, an educational or training series, and seasonal campaigns.

Topics include: What is Email Automation? Understanding the types of automation campaigns Planning your email automation workflows Writing effective automation emails with AI assistance Testing and Optimizing your campaigns

Audience:  Solo proprietors, Small business owners, Graphic designers, Artists, Writers, Digital marketers, Anyone who is curious about how to use email automation campaigns to increase.