Create A Content Calendar For The Year
You will learn about setting specific goals for each customer type and identifying a variety of activities, events, and promotions to attract these customers. As part of this webinar, you will receive a workbook to help you plan, create, and schedule these activities for the year, along with a list of tools to help with design, writing, and scheduling. Depending on your business and customer focus, your content strategy may include social posts, blog articles, newsletters, in-person events, videos, podcasts, webinars, seasonal sales promotions, contests, and more.
This webinar is designed for small business owners, their marketing team members, and anyone involved in planning, creating, and scheduling marketing activities throughout the year.
Take Aways: Setting SMART Goals for each marketing tactic Creating Buyer Personas for each customer type Creating a monthly content calendar to plan activities for the year Creative ways to attract their ideal customer A variety of AI and other tools to help with design, writing, and scheduling
Jeri Denniston, Chief Marketing Strategist, Denner Group International, Inc. is a former SBDC director and small business advisor. Jeri has more than 35 years of experience in strategic management, digital and social media marketing, and business planning. She is a Constant Contact Partner and Authorized Local Expert, and holds certificates in the LivePlan business planning tool, strategic planning, and strategic management. Jeri has a Masters in International Management from Thunderbird School of Global Management at ASU.
Speaker(s): Jeri Denniston
Co-Sponsor(s):
Fee: No Cost