Strategic Marketing: Plan for Success

Keep your marketing efforts on track by planning for future success. During this webinar, you’ll learn how to use the 8-page workbook that will be available for download after the webinar. The workbook will help you clarify your thinking to accomplish the following: • set your future desired state, • get clarity about your ideal customer, • set measurable stretch goals, • gain insight into your digital marketing strengths and weaknesses, • paint a picture of future external opportunities and threats that could affect your plan, • and list specific strategies and actions to implement to achieve your goals BONUS Page 9: 5 questions to determine the viability of a disruptive strategy This plan becomes your working blueprint against which you can measure any disruptions that may attract your and/or your team’s attention causing you to stray off course. Sometimes disruptions are necessary. Sometimes they are distracting with no direct tie to achieving your goals. Having a plan helps you stay the course!

Speaker(s): Jeri Denniston-Denner Group International

Co-Sponsor(s):

Fee: No Cost